00860nam0 22002891i 450 99000210916040332120061122111011.0000210916FED01000210916(Aleph)000210916FED0100021091620030910d1993----km-y0itay50------baengUSCommodity Advertisingthe Economics and Measurement of Generic ProgramsOlan D. Forker and Roland W. WardNew YorkLexington Books/An Imprint of Macmillan Inc1993X, 294 p.24 cmMarketingForker,Olan89286Ward,Ronald W.ITUNINARICAUNIMARCBK99000210916040332162 658.8 FORDEPA 7334DAGEADAGEACommodity Advertising395061UNINA