00857nam0-2200313---450-99000929102040332120101202162618.0978-88-464-8325-6000929102FED01000929102(Aleph)000929102FED0100092910220101202d2007----km-y0itay50------baitaIT--------001yyViral marketinge altre strategie di comunicazione innovativaGianluca ArnesanoMilanoFrancoAngeli2007143 p.tab.20 cmMarketing658.822itaArnesano,Gianluca509499ITUNINARICAUNIMARCBK990009291020403321658.8 ARN 14856BFSBFSViral marketing770141UNINA