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101 0 $aita
102   $aIT
105   $ay-------001yy
200 1 $aTotal quality marketing$ecosa cambia nelle vendite, nel marketing e nella pubblicita$fJohn Fraser-Robinson$gin collaborazionecon Pip Mosscrop
210   $aMilano$cFranco Angeli$d1992
215   $a285 p.$d22 cm
225 1 $aFormazione permanente$hSez. 2$iNuove tecniche$v41
610 0 $aMarketing
700  1$aFraser-Robinson,$bJohn$089368
702  1$aMosscrop,$bPip
801  0$aIT$bUNINA$gRICA$2UNIMARC
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996   $aTotal quality marketing$913857
997   $aUNINA