LEADER 01212cam0-22003971i-450- 001 990002712550403321 005 20060329144701.0 035 $a000271255 035 $aFED01000271255 035 $a(Aleph)000271255FED01 035 $a000271255 100 $a20030910d1986----km-y0itay50------ba 101 1 $aita$ceng 102 $aIT 105 $ay-------001yy 200 1 $aMarketing management$eanalisi, pianificazione e controllo$fPhilip Kotler$gversione italiana a cura di Walter G. Scott 205 $a1. ed. italiana sulla 5. ed. americana interamente rinnovata 210 $aTorino$cISEDI$d1986 215 $a2 v. (XXVIII, 1006 p.)$d25 cm 610 0 $aMarketing 676 $a658.8 700 1$aKotler,$bPhilip$f<1931- >$034994 702 1$aScott,$bWalter Giorgio 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002712550403321 952 $a4-0-431-TI$b272 TIC$fECA 952 $a4-0-432$bTIC$fECA 952 $a4-0-492/a-TI$b1894/a$fECA 952 $a4-0-492/b$b1894/b$fECA 952 $a4-0-498-A.B-TI$b887a-b (DEA)$fECA 952 $aVI H 734$b33582$fFSPBC 959 $aECA 959 $aFSPBC 996 $aMarketing management$9192800 997 $aUNINA