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Autore: | Afuah, Allan |
Titolo: | Internet business models and strategies : text and cases / Allan Afuah, Christopher L. Tucci |
Pubblicazione: | Boston [etc] : McGraw-Hill, c2003 |
Edizione: | 2nd ed. |
Descrizione fisica: | xvi, 480 p. : ill. ; 23 cm |
Disciplina: | 658.84 |
Soggetto topico: | Business enterprises - Computer networks |
Electronic commerce | |
Altri autori: | Tucci, Christopher L. |
Nota di bibliografia: | Includes bibliographical references and index |
Nota di contenuto: | The Internet -- Introduction and Overview -- Overview of Internet Technology and Value Network -- Competitive Landscape-Changing Properties of the Internet -- Components, Linkages, Dynamics, and Evaluation of Business Models -- Components of a Business Model -- Dynamics of Business Models -- Taxonomy of Internet Business Models -- Value Configurations and the Internet -- Valuing and Financing an Internet Start-Up -- Appraisals of Internet Business Models -- The Role of Competitive and Macro Environments -- Competitive and Macro Environments -- Applying the Concepts, Models, and Tools -- The General Manager and the Internet -- Sample Analysis of an Internet Business Model Case -- Cases -- Broadcast.com -- Webvan: Reinventing the Milkman -- Reflect.com: Burn the Ship -- VerticalNet: The new Face of B2B -- Live READS: Valuing an e-Book Startup -- Beyond Interactive: Internet advertising and cash crunch -- Hotmail: Free email for sale -- GMBuyPower.com: Dealer Beware -- iVillage: Innovation among Women's Websites -- eBay, Inc.: Diversification in the Internet Auction Market -- Microsoft: X-Box online -- Sun Microsystems: Jumping for Java -- Oscar: The Open Source Car Project -- E*trade: "A lust for being different" -- RIM: Blackberry: Wireless e-mail ... the killer App? -- Sprint PCS: Winning the Wireless War? -- Napster: The Giant Online Pirate Bazaar? |
ISBN: | 0072511664 |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 991001153279707536 |
Lo trovi qui: | Univ. del Salento |
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